How to Succeed in Telemarketing

Master your script. Your supervisor should give you a script to follow for your initial sales pitch. Or you may be asked to create your own script based on some guidelines. You’ll want to avoid reading the script word-for-word, since this an easy way to lose a potential customer’s interest. [6] Memorize it by reading it several times, then trying to cite it from memory one line at a time.

  • In the telemarketing industry, the product offer is known as an “Elevator pitch” because of how it summarizes the product or service in a few sentences, which should be recited during the time it takes to ride in an elevator. [7]

Practice in front of others. If you’re just starting out in telemarketing, you might have problems with shyness. To reduce any reluctance you may have to make calls because of shyness, ask your supervisor if you could practice your sales pitch in front of a group of fellow employees. Ask them to give you feedback on how clearly you’re speaking, the appropriateness of your tone of voice, and how convincing your delivery is. [8]

  • Ask one person in the group to act as the potential customer, and carry out a mock sales conversation with them.
  • Another good way to build confidence is to shadow a fellow employee. Ask your supervisor about spending time watching, listening to, and taking notes on a top employee while they make calls.
  • Asking your boss for extra help will show them that you’re a dedicated employee and interested in doing all you can to help the company. [9]

Get to know your product. In order to be able to speak convincingly about the product or service you’re pitching to the potential customer, it’s important that you understand it well. Ask your supervisor for a written summary of the product or service that you can study. [10]

  • If you’re selling a physical item, ask to see the product so you can study its characteristics and afterwards describe it better to the customer.

Read up on your audience. Most telemarketing firms limit their calling lists to potential customers who are most likely to buy their products or services. Ask your supervisor for a summary of the backgrounds of potential customers you’ll be calling. They may all have several things in common, such as age, income, gender, or profession. Knowing these beforehand can help you to customize your pitch to the audience. [11]

  • If you’re calling an existing customer, find out as much as you can about their purchasing history and product preferences. Be sure to use this information when making your pitch.

Be ready for negative responses. The majority of potential customers that you call will not be keen on what you’re offering them—at least at first, of course. That’s where your persuasion skills come into play. But you can’t expect to be able to come up with replies to negative answers on the spot, so you’ll need to prepare a list of replies to potential rejections to your sales pitch. [12]

  • For example, in reply to, “Sorry, I’m not interested,” you can keep them on the line with, “But I haven’t told you the best thing about [the product or service],” or “If you’ll give me twenty seconds I’d like to try to change your mind.”

Practice last names. Mispronouncing a potential customer’s last name is a sure way to lose their interest right away. If the name’s pronunciation is unfamiliar to you, ask a co-worker or supervisor for help with a possible pronunciation. If you’re confident you know how a longer, multi-syllable name should be said, practice reciting it a few times before making the call. [13]

  • If you’re not sure how to pronounce a last name, it’s best not to even try. Instead, simply address the person you’re calling as “sir” or “ma’am.” Or if it is permitted by your supervisor, address the person by their first name—it’s less risky to come off as too familiar with a person than it is to botch their last name.

How do you get past the negativity given to you by your supervisor?

Answered by wikiHow Contributor

  • The first thing you need to do is ask yourself if there is a valid point that you can take as helpful criticism. Also, before you go to work have a talk with yourself about just doing the best job you can and not needing validation from others. When you are being spoken too disrespectfully; be the bigger person. Practice taking what you need and brushing off what you don’t want in your head.He doesn’t have to own your mental attitude.

How will I respond in a calm and polite manner if the person on the other side of the line constantly rejects me with a flat “no”?

Answered by wikiHow Contributor

  • I get a lot of “no” responses from people just who may not be completely familiar with the product. I usually say, “Are you unsure of the positive impact this product will provide for you?” If nothing works, just let them go and move on to the next call. Try to remember that it isn’t personal.

What information should a telecaller have while selling a property?

Answered by wikiHow Contributor

  • Know when the property was built, the name of the builder (if available), general construction materials, numbers of floors, rooms, bathrooms, and square footage inside and outside. You should also be able to describe the neighborhood—the demographic makeup, ratings for schools in the area, shopping, speed limits of nearby roads, crime rates, and public services such as garbage collection.

Will this job be replaced by robots in the future?

Answered by wikiHow Contributor

  • There already are so-called robe-calls, where machines make calls and alert telemarketers whether someone answers the phone.

If you believe in your abilities, then your attitude will remain positive and your calls will sound enthusiastic and more appealing to the person on the other end.

Note the best times to call in terms of when you make the most sales. Be sure not to be taking any breaks during these times, and make as many calls as possible then.

Stay focused on your calls and making sales. Don’t allow yourself to become distracted by thoughts outside of your calls. Keep a notepad nearby to jot thoughts and reminders that come to mind.The purpose of this is to put aside the distraction so you can deal with it later, but still stay concentrated on what you are doing.

Stay with what works for you. Discard any techniques that have proven unsuccessful for you in the past, continue with the ones that have worked, and be open to new ones.Ultimately, you should use techniques that you are comfortable with. Once you find something that works, keep using it, but don’t stop trying to improve it.

Don’t hang up the phone. Telemarketing is a numbers game. The more calls you make, the more successful you will be. When making calls, keep the receiver in your hand, and hang up by pressing the button. By doing this, you are training yourself to keep making calls and not procrastinating by taking breaks between each call. The call-out process should be ongoing if you want to build the number of calls you make and increase the likelihood of successful calls.

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